MWH 096 : How to Diversify Your Business with Amanda Lee of Sugar Sugar Cakes

Amanda Lee is a multi-award winning Cake Decorator and Instructor based in Adelaide, Australia. But that’s no surprise, really! Have you seen her cakes and cookies on Instagram? They’re gorgeous! Not only can Amanda create stunning edibles, she specialises in creating innovative cake designs and tutorials which she shares on Sugar Sugar Cakes’ online learning site & Youtube Channel. Find out why you should also think about diversifying your biz in this episode.

Amanda is married to her best friend and biggest encourager, Henry. Recently, they’ve welcomed a bouncy baby boy into their ‘lil family!

Welcome to the virtual couch, Amanda!

WHAT YOU WILL LEARN

• How to use social media to market your biz and get in front of the right eyeballs
• The itch that caused Amanda to want to diversify her biz – hint you have probably felt the same!
• How to identify opportunities to help your biz grow and become more diverse

A LOW DOWN ON WHAT WE CHATTED ABOUT 

• Amanda’s biz journey from start to finish!
• Sugar Sugar Cakes’ awesome social media marketing strategy! Amanda’s tips? Use eye candy (literally and figuratively!), network (collaborate with confidence!), and utilise hashtags (#MWHPodcast!).
• The moment Amanda realized she wanted to diversify.
• Diversification – Why? When? How? All your burning questions are answered!

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