MWH 132 : The power of story in business with Michelle Knight of Brandmerry
Did you know that storytelling will be the biggest business skill you need in this digital age? It's true! Storytelling allows you to take the essence of your brand beyond your products and services to form a…
Did you know that storytelling will be the biggest business skill you need in this digital age? It’s true! Storytelling allows you to take the essence of your brand beyond your products and services to form a deep and emotional connection to your customers and tribe.
I tell my clients and students all the time that in order to build that desired know-like-trust factor, you must build relationships through story! Let your customers and followers relate to you, be inspired by you, and truly want to know YOU and your brand.
Storytelling is at the heart of success for businesses… and in today’s episode, you’re going to find out why!
LET’S GET INTO IT
So, I am really excited for today’s conversation because we’re covering a topic that I am so, so passionate about.
Storytelling!
Today’s guest is Michelle Knight! Michelle is a mother, wife, world traveler and avid storyteller. She is also a Branding and Business Coach and the founder of Brandmerry. Michelle works with female entrepreneurs who are struggling to gain visibility and traction in taking their business to the next level and she supports them in tapping into their story. Her biz journey has been incredible. In just 9 months, Michelle launched her freedom-based biz and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.
During this episode, Michelle is going to tell us all about the importance of storytelling and how to use it to create a stand out brand and message that positions you as an expert in your industry!
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